Frank is taking on the 3,000-mile row across the Atlantic Ocean in aid of Alzheimer’s Research UK, with the aim of raising a phenomenal £1 million.
He chose to support the UK’s leading dementia research charity after seeing the devastation the condition causes.
Almost one million people in the UK are living with dementia, yet there are no treatments to slow, stop or prevent the condition.
Having survived prostate cancer thanks to breakthroughs in medical research, Frank wants to see the same hope given to people affected by dementia.
And Alzheimer’s Research UK exists to do just that. The charity funds groundbreaking research to find better ways to diagnose, prevent and treat dementia.
Alzheimer’s Research UK’s mission is to bring about the first life-changing treatment for dementia by 2025.
To achieve that, the charity needs support now more than ever as it is predicting a drop in support for its work by as much as 45%, as a result of COVID-19.
Iceland Foods Charitable Foundation, which has been supporting the charity for over a decade, has generously promised to match fund all donations Frank receives up to £500,000.
And Frank is self-funding his challenge – meaning every donation goes straight to Alzheimer’s Research UK.