Frank Rothwell’s Atlantic Challenge


Frank is taking on the 3,000-mile row across the Atlantic Ocean in aid of Alzheimer’s Research UK, with the aim of raising a phenomenal £1 million.

He chose to support the UK’s leading dementia research charity after seeing the devastation the condition causes.

Almost one million people in the UK are living with dementia, yet there are no treatments to slow, stop or prevent the condition.

Having survived prostate cancer thanks to breakthroughs in medical research, Frank wants to see the same hope given to people affected by dementia.

And Alzheimer’s Research UK exists to do just that. The charity funds groundbreaking research to find better ways to diagnose, prevent and treat dementia.

Alzheimer’s Research UK’s mission is to bring about the first life-changing treatment for dementia by 2025.

To achieve that, the charity needs support now more than ever as it is predicting a drop in support for its work by as much as 45%, as a result of COVID-19.

Iceland Foods Charitable Foundation, which has been supporting the charity for over a decade, has generously promised to match fund all donations Frank receives up to £500,000.

And Frank is self-funding his challenge – meaning every donation goes straight to Alzheimer’s Research UK.

“I would like to make a positive difference with my life. So, I am donating 18 months of it to raise funds and awareness for Alzheimer’s Research UK, by rowing across the Atlantic Ocean.

"What is special about me taking on this feat is that I will be doing it solo, unaided and I will be 70 years old.

"My target is to raise £1 million pounds for Alzheimer’s Research UK and complete the crossing inside 60 days in my new ocean rowing boat I have named, “Never Too Old”.

"It is a fact that we are living longer, the effect is there are more older people in our society. As age is the biggest risk factor for Alzheimer’s, it is becoming more common.

"At the moment there are no treatments to make it easier, slow down its onset, never mind cure it. By investing now in Alzheimer’s Research UK, we can do something to eradicate this terrible disease for our children and grandchildren.”