Frank is taking on the 3,000-mile row across the Atlantic
Ocean in aid of Alzheimer’s
Research UK, with the aim of raising a
phenomenal £1 million.
He chose to support the UK’s leading dementia research
charity after seeing the devastation the condition
Almost one million people in the UK are living with
dementia, yet there are no treatments to slow, stop or
prevent the condition.
Having survived prostate cancer thanks to breakthroughs
in medical research, Frank wants to see the same hope
given to people affected by dementia.
And Alzheimer’s Research UK exists to do just that.
The charity funds groundbreaking research to find better
ways to diagnose, prevent and treat dementia.
Alzheimer’s Research UK’s mission is to bring about
the first life-changing treatment for dementia by 2025.
To achieve that, the charity needs support now more than
ever as it is predicting a drop in support for its work
by as much as 45%, as a result of COVID-19.
Iceland Foods Charitable
Foundation, which has been supporting the
charity for over a decade, has generously promised to
match fund all donations Frank receives up to £500,000.
And Frank is self-funding his challenge – meaning every
donation goes straight to Alzheimer’s Research UK.